10 most curious cases from the history of people's perception of color

The whole world consists of different colors and their combinations. Try to imagine a complete lack of color, and nothing will come out of you – even the eyes are closed, as if you see, you do not see that this will change if you “look” at the light source.

The perception of a person’s color is a very subtle individual process. In this compilation you have found the most contrasting, rich moments and the most vivid personalities from the history of the relationship of people and shades.

1. The wheel of urine

10 most curious cases from the history of people's perception of color

As a rule, urine in all people of about the same color – almost colorless or with a yellowish tinge. For example, the disease may become saturated red or even purple. In the Middle Ages and in the epoch, when it comes to how to accurately diagnose the incidence of a person can be on his feces, for which we need whole diagrams with various options – the so-called “wheel of urine.”

In addition, doctors had to check urine for odor and even taste in order to make sure that the diagnosis was true. Of course, now the whole thing is to help the patient, even to take a little bit of his urination.

2. Joseph Albers

10 most curious cases from the history of people's perception of color

The German artist, designer and educator Josef Albers all his life was the same color, precise themes, how different colors interact with each other. For his students, Albers developed a system of exercises with colored papers, in which only color shades should be foreseen and the achievement of the illusions of depth and embrace using only two colors.

Albbs believed that the properties are perceived and manipulated. In the employment of 1975, “The Interaction of Color” in Germany formulated his theory and described the results of experiments and observers. By the way, recently “Color Interaction” has become available in video applications for iPad, so that you can familiarize yourself with the occasion.

3. Ludwig Wittgenstein

10 most curious cases from the history of people's perception of color

The Austrian philosopher Ludwig Wittgenstein made a huge contribution to the idea of ​​mankind about color. His outstanding “Notes on Color”, which appeared in 1950, are the answer to complex works, which contain philosophical speculations about the perception of man of different colors.

Wittgenstein tried to comprehend the concept of Goethe, because the essence of this concept generally does not allow to classify it as something material. “Why is there no red-green shade?”, “Is white always the lightest color?” And others. Wittgenstein – one of the few who tried to create a color philosophy.

4. Corporate colors

10 most curious cases from the history of people's perception of color

Currently, there is such a thing as the owners of flowers. Of course, there are not some individuals who bought the right to use color, but patented shades used in their emblems and logos. For example, McDonald’s has the right to use gold arches, such as Starbucks green, Coca-Cola Red and Gap Navy Blue, which can only be used in the emblems of the respective companies.

Can someone assign themselves a color, even if a company? The business strategy of owners of famous brands – so that color becomes part of stylistic companies, and none of the competitors could create a similar logo. Of course, it is difficult to prove that it was one or another trademark.

5. Cochineal

10 most curious cases from the history of people's perception of color

After the discovery of the New World in Europe, a stream of various exotic goods was presented – from spices, vegetables and fruits to jewelry and jewelry. In general, the Spaniards were not aware that he was not aware that Europe has everything it needs to deal with the Aztecs and Miami and have incredible value.

The Spanish colonists made sure that all these people were in perfect order and shipped across the Atlantic, where he participated in the portal workshop throughout Europe. Cochineal is Mexico’s second-largest export value after silver.

Cats produce different types of beetles – cacti’s false guard, and until the beginning of the 19th century it was incredibly expensive until it learned to produce artificially. Recently, “Hero” learned that Starbucks learned that natural carmine is part of one of the company’s drinks.

6. Panton color model

10 most curious cases from the history of people's perception of color

For example, can you be sure that you need the shade you need? After all, it all depends on the printer and ink. The Pantone Color Matching System classification (Panton Color Model) was created in order to standardize all shades of colors when printing on various printers.

This system is even inherent in every person. The color of the year is emerald (Pantone 17–5641), it became tangerine (the color is called “Tangerin Tango”, Pantone 17–1463), and in 2001, fuchsia (pink hue) was popular – Pantone 17–2031.

According to this concept, by and large the mood in the world at that time. The release of the emerald shade of the year says: “Bright green highlight gives us a sense of well-being, inspires understanding, and also contributes to finding balance and harmony.”

7. Lilac Decade

10 most curious cases from the history of people's perception of color

One of the first artificial colors that became popular all over the world was the so-called “purple”, created by the young chemist William Henry Perkin, when he tried to synthesize quinine artificially. Perkin received a substance of an unusual mauve color with shades of gray and blue.

Chemical composition is the most common in the world.

The 1890s are often called the “Lilac Decade”, because the discovery in Perks had a huge impact on the textile industry, because earlier technologies were created to create fabrics that were quite expensive.

8. Color cinema and photography

10 most curious cases from the history of people's perception of color

In some films, this effect is used: a person opens the door and enters the world of bright colors and many shades. All this took place in the second half of the 1930s, when the production of color cinema became more accessible and simple (although it had previously had technologies for coloring black-and-white frames, and color films were few due to the complexity of this process). ).

Color photographs appeared in the second generation of the XIXth century, but until the beginning of the XXth century were not massive. The process of gradual hardening of the process of their creation, manual coloring and ingenious devices for turning a two-color image into a full-fledged one is in the past – now only in each of them there is a whole photo studio placed in the mobile phone case.

9. Color organ

Imagine that you can perceive the shades of sounds. Submitted? This phenomenon is called synesthesia, it occurs when a signal arrives in the brain from various receptors. A person sees flowers that can taste emerald green, but this phenomenon is quite rare. For example, works by Bach?

The so-called “color organ” is a musical instrument capable of visualizing entire symphonies. For example, Alexander Scriabin “Prometheus (Poem of Fire)” is an unforgettable sight.

10. Max Luscher

10 most curious cases from the history of people's perception of color

Tell me what color you like, and I will tell you what kind of person you are – apparently, it was this that led the Swiss psychotherapist Max Luscher when he developed the test system for determining the psychological characteristics and characteristics of employees for personnel departments of companies. In 1971, his system should be justified in a book designed for those who intend to assemble an effective workforce.

The essence of the test lies in the sequential selection of eight different color cards in order of preference. Luscher used the following colors: purple, gray, red, black, yellow, green, blue and brown. The priority given to blue speaks of responsiveness and balance, black symbolizes “nothing, non-being,” red is sexual desire and enterprise.

10 most curious cases from the history of people's perception of color

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